About Anton Sopov

Anton Sopov is the co-founder of Indexy and one of the earliest practitioners of Answer Engine Optimization (AEO).

For the last four years, he has worked at the intersection of AI and consumer discovery, helping some of the world's highest-compliance companies control how they are recommended inside AI answers.

Indexy is the first done-for-you AI Search Optimization platform built to help high-compliance brands and enterprises improve how they appear, rank, and are recommended across AI answer engines like ChatGPT and Google AI Overviews.

Before building Indexy, Anton founded Search Valet, the first AI search optimization advisory firm in Canada. At Search Valet, he advised financial services and healthcare enterprises on how their companies and information surfaced inside AI answer engines like ChatGPT, Claude, Perplexity, and Google AI Overviews, dating back to ChatGPT-3.5.

The depth of his work in AEO has earned him invitations to guest lecture at the Ivey Business School, including enterprise training engagements on the disruption of traditional SEO and web search.

Before founding companies in the category, Anton worked in Quantitative Strategy at DIG Insights, leading large-scale innovation research for Fortune 500 brands across consumer goods, finance, foodservice, and healthcare. He then transitioned into AI Product Management at Upsiide, where he built AI-native products used globally for first-party consumer research and product innovation testing.

Anton holds an Honours Business Administration (HBA) degree from the Ivey Business School at Western University, where he graduated as an Ivey Scholar, in the top 10% of his class.

He is based in Toronto, Canada.