01
The answer box is the new homepage.
When a buyer asks an LLM about your category, the generated answer is the first impression. You don't choose what's said — you earn what gets cited.
Read the thesis →Anton Sopov · Toronto, Canada
Anton Sopov
Co-founder of Indexy
One of the earliest practitioners of Answer Engine Optimization (AEO). Anton helps the world's highest-compliance companies control how they're recommended inside AI answers across ChatGPT, Perplexity, Claude, and Google AI Overviews.
Toronto, Canada · anton@tryindexy.com
At a glance
- Co-founder, Indexy
- The first done-for-you AI Search Optimization platform for high-compliance brands
- 4+ Years in AEO
- Enterprise advisory across financial services & healthcare
- Previously at DIG Insights
- Quantitative strategy & AI product management for Fortune 500 brands
- Toronto, Canada
- Available worldwide · Eastern Time
Currently building
Indexy
Indexy is the first done-for-you AI Search Optimization platform built to help high-compliance brands and enterprises improve how they appear, rank, and are recommended across AI answer engines like ChatGPT and Google AI Overviews.
Ref. List 01 · Key Ideas
From the thesis
Core observations on AEO, AI reputation, and agentic marketing from Anton's Thesis.
02
Citation share is the new traffic.
SEO measured clicks. AEO measures mentions inside answers. A brand can win a category without ever ranking on Google.
Read the thesis →03
AI reputation is a brand surface you don't control.
What ChatGPT says about you in 30 seconds matters more than your About page. The fix is to seed citable, source-of-truth content across the web.
Read the thesis →04
JavaScript is a tax on retrieval.
If your site needs a runtime to render text, it's invisible to half the AI crawlers. Server-rendered HTML is the new minimum.
Read the thesis →05
Agentic marketing flips the funnel.
When AI agents do the shopping, the buyer is the model — not the human. The pitch isn't to a person; it's to a retrieval system deciding who gets recommended.
Read the thesis →
Ref. List 02 · Focus
What I work on
Answer Engine Optimization (AEO)
The next generation of search is answers, not links. AEO is the practice of engineering your brand into the responses that ChatGPT, Perplexity, Claude, and Google AI Overviews generate. If you are not being cited, you are invisible.
AI Reputation Engineering
AI systems form opinions about your brand before any human does. Within seconds of an LLM query, buyers already have a first impression. This practice shapes what gets said, where, and why, so that impression works in your favor.
Agentic Commerce & Marketing Strategy
AI agents are becoming the new buyer. They research, compare, shortlist, and increasingly purchase on behalf of humans. This practice prepares brands to perform at every step of that decision process, when there is no human clicking anymore.
Ref. List 03 · Social
Recent posts
Latest writing on AI search, AEO, and agentic marketing from LinkedIn and X.
X · @zeroclickking
LinkedIn · antonsopov